Whether you’re new to InDesign or brushing up on skills you already have, the morning session gives you a solid, practical foundation and introduces you to AI tools that are already changing how AEC marketers work. You’ll get hands-on with core InDesign features and learn where AI and Adobe Firefly fits into a real proposal and marketing workflow.



Agenda

8:00–8:15 AM: Pre-Match Check-In and Registration

8:15–8:30 AM: Opening Kickoff and Team Introductions

8:30 AM–12:00 PM: First Touch Fundamentals: Building Your InDesign + AI Foundation

12:00–1:00 PM: Halftime Break, Networking and Lunch


Session One
First Touch Fundamentals: Building Your InDesign Foundation
Document Set Up

Get your footing in the InDesign workspace and confidently set up documents for AEC marketing materials

Styles, Guides and Parent Pages

Build consistent, reusable styles, guides, and parent pages that hold up under deadline pressure

Professional Deliverables

Place and manage text, images, and graphics to build polished, professional deliverables

AI

Take your first touches with AI to generate and edit content right inside InDesign without leaving your workflow