The roster has expanded. Whether you’re stepping onto the pitch for the first time or returning to sharpen skills you already have, this full-day workshop brings a brand-new lineup built for where AEC marketing is headed.

The morning half focuses on InDesign fundamentals and AI basics, the core skills every AEC marketer needs, plus hands-on time with Adobe Firefly and AI content tools to see how AI fits into real proposal and marketing workflows. The afternoon is a completely new session: a connected, tool-rich second half that brings InDesign together with Adobe Express, Firefly, and Illustrator. You’ll build faster, work smarter, and leave with a workflow that stretches across your whole marketing toolkit.

Led by Julie Shaffer, FSMPS, CPSM and Adobe Community Expert, this workshop is built around the real demands of AEC proposals, qualifications, and pursuit marketing. Every play is practical, every technique is immediately transferable, and every attendee, new or returning, leaves with something they can use on their next deadline. 

Come ready to work. Leave with a stronger game.

Agenda

8:00–8:15 AM: Pre-Match Check-In and Registration

8:15–8:30 AM: Opening Kickoff and Team Introductions

8:30 AM–12:00 PM: First Touch Fundamentals: Building Your InDesign + AI Foundation

12:00–1:00 PM: Halftime Break, Networking and Lunch

1:00–1:15 PM: Second Half Warm-Up and Afternoon Setup

1:15–1:30 PM: Game Plan Welcome and Introductions

1:30–5:00 PM: Full-Field Finish: InDesign + Express + AI + Illustrator


Session One
First Touch Fundamentals: Building Your InDesign Foundation
Document Set Up

Set up documents, guides, parent pages, and styles that hold up under deadline pressure

Layout

Create, place, and manage images, graphics, and text for clean, professional layouts

AI Tools

Explore AI tools to generate, edit, and refine text and images without leaving your layout

Sign me Up For Session One Only
Session Two
Full-Field Finish: InDesign + Express + AI + Illustrator
Automation and Efficiency

Streamline production with advanced InDesign automation and efficiency tools

Illustrator

Use Illustrator to build custom icons, graphics, and visual elements for proposals and presentations

AI and Adobe Firefly

Generate and refine content with AI and Adobe Firefly for faster creative exploration, directly in your workflow

Adobe Express

Extend your reach with Adobe Express for on-brand social, email, and presentation assets that are fast to create and easy to update

Sign me Up For Session Two Only