Join us all day if you are a seasoned InDesign user who wants a beginner refresh, a generative-AI-for-visuals primer at lunch, and time-saving InDesign techniques in the afternoon.


Agenda

8:30 am–11:30 am: Set the Foundation: InDesign Fundamentals for AEC Marketers

11:30 am–12:00 pm: Break/Networking

12:00 pm–1:00 pm: Lunch + AI-Enhanced Design: Boost Efficiency with Generative Tools

1:00 pm–1:30 pm: Break/Networking

1:30 pm–4:30 pm: Streamline Your Layout: Intermediate/Advanced InDesign Techniques


Morning Session | Set the Foundation: InDesign Fundamentals for AEC Marketers

This beginner-friendly, hands-on workshop-style session is designed to empower AEC marketing professionals with the skills needed to harness the power of Adobe InDesign. Whether you're crafting stunning qualifications, captivating proposals, or sleek presentations, this course will give you the foundational tools to be an effective InDesign user. | 3 CEU Credits

  • Navigating the InDesign Interface Like a Pro: Uncover the mysteries of the InDesign workspace and learn how to efficiently access the tools and features you'll use most. Get comfortable with panels, menus, and shortcuts that will speed up your workflow.

  • Mastering Text and Typography: Typography is more than just choosing a font. Dive into the world of type settings, styles, and formatting. We'll show you how to make your text readable and engaging.

  • Working with Images and Graphics: A picture is worth a thousand words, and in marketing, it could be worth even more. Learn how to place, resize, and manipulate images and graphics within your documents to create a seamless and professional look.

  • Preparing Your Files for Print and Digital Distribution: Whether your final product is a printed brochure or a digital presentation, we'll cover the essentials of exporting your documents correctly. Say goodbye to missing links and formatting issues with our top tips for print and digital output.

Lunch + AI-Enhanced Design: Boost Efficiency with Generative Tools

In this one-hour session, we'll explore the transformative potential of generative AI for graphics. We'll dive into the world of AI-powered design tools that can generate breathtaking visuals in seconds, creating high-quality images and graphics that captivate your audience and enhance your marketing collateral. Let's discover how AI can revolutionize your marketing materials, streamline your workflow, and ignite your creativity in ways you've never imagined. 
 1 CEU Credit


Afternoon Session | Streamline Your Layout: Intermediate/Advanced InDesign Techniques

This intermediate to advanced hands-on workshop-style session is designed for AEC marketing professionals ready to push the boundaries of their InDesign skills. Delve into sophisticated features, including scripts and variables, to streamline your workflow and easily create stunning, professional submittals. | 3 CEU Credits

  • Harnessing the Power of Scripts: Elevate your efficiency by automating repetitive tasks with InDesign scripts. Learn how to find, install, and use scripts to save time and reduce errors in your document creation process. Say goodbye to monotony and hello to productivity!

  • Mastering Variables, Cross-References, and Hyperlinks: Simplify your workflow with dynamic text that updates automatically. Explore the world of text variables to manage headers, footers, custom text, and more. Keep your documents consistent and up-to-date without the hassle of manual updates.

  • Unleashing GREP: Discover the secrets of GREP in paragraph styles and in Find/Change to amp up your automation. Let's make InDesign do the work for you.