Whether you’re new to the field or a returning player ready to level up, this full-day workshop expands your Adobe game with InDesign, AI, Express, and Illustrator, built specifically for AEC marketers.

The roster has expanded. New tools, new workflows, and a full-day experience built for where AEC marketing is headed, whether you’re new or back for another match.



Agenda

8:00–8:15 AM: Pre-Match Check-In and Registration

8:15–8:30 AM: Opening Kickoff and Team Introductions

8:30 AM–12:00 PM: First Touch Fundamentals: Building Your InDesign + AI Foundation

12:00–1:00 PM: Halftime Break, Networking and Lunch

1:00–1:15 PM: Second Half Warm-Up and Afternoon Setup

1:15–1:30 PM: Game Plan Welcome and Introductions

1:30–5:00 PM: Full-Field Finish: InDesign + Express + AI + Illustrator


Session One
First Touch Fundamentals: Building Your InDesign Foundation
Document Set Up

Get your footing in the InDesign workspace and confidently set up documents for AEC marketing materials

Styles, Guides and Parent Pages

Build consistent, reusable styles, guides, and parent pages that hold up under deadline pressure

Professional Deliverables

Place and manage text, images, and graphics to build polished, professional deliverables

AI

Take your first touches with AI to generate and edit content right inside InDesign without leaving your workflow

Session Two
Full-Field Finish: InDesign + Express + AI + Illustrator
Automation and Efficiency

Use InDesign automation and efficiency tools to cut production time on proposals and quals packages

Illustrator

Create custom icons, diagrams, and visual elements in Illustrator that work seamlessly in InDesign layouts

AI and Adobe Firefly

Put AI to work: generate, edit, and explore content and images with AI directly in your InDesign workflow

Adobe Express

Use Adobe Express to quickly produce on-brand social, email, proposal, and presentation assets so every deliverable looks like a winning play