From First Touch to Final Goal
July 23rd | 8:00 am–5:00 pm | TNP 5237 N. Riverside Drive, Suite 100, Fort Worth, Texas 76137
Whether you’re new to the field or a returning player ready to level up, this full-day workshop expands your Adobe game with InDesign, AI, Express, and Illustrator, built specifically for AEC marketers.
The roster has expanded. New tools, new workflows, and a full-day experience built for where AEC marketing is headed, whether you’re new or back for another match.
8:00–8:15 AM: Pre-Match Check-In and Registration
8:15–8:30 AM: Opening Kickoff and Team Introductions
8:30 AM–12:00 PM: First Touch Fundamentals: Building Your InDesign + AI Foundation
12:00–1:00 PM: Halftime Break, Networking and Lunch
1:00–1:15 PM: Second Half Warm-Up and Afternoon Setup
1:15–1:30 PM: Game Plan Welcome and Introductions
1:30–5:00 PM: Full-Field Finish: InDesign + Express + AI + Illustrator
Get your footing in the InDesign workspace and confidently set up documents for AEC marketing materials
Build consistent, reusable styles, guides, and parent pages that hold up under deadline pressure
Place and manage text, images, and graphics to build polished, professional deliverables
Take your first touches with AI to generate and edit content right inside InDesign without leaving your workflow
Use InDesign automation and efficiency tools to cut production time on proposals and quals packages
Create custom icons, diagrams, and visual elements in Illustrator that work seamlessly in InDesign layouts
Put AI to work: generate, edit, and explore content and images with AI directly in your InDesign workflow
Use Adobe Express to quickly produce on-brand social, email, proposal, and presentation assets so every deliverable looks like a winning play