A Layout League of Our Own: from AEC InDesign Rookies to Heavy Hitters
Presented by Julie Shaffer, FSMPS, CPSM | Shaffer Creative
in partnership with SMPS North Texas
July 31, 2025 | 8:00 am– 5:00 pm
Location: Robins & Morton | 6900 Dallas Pkwy, #100, Plano, TX 75024
There’s no cryin’ in marketing—just smart plays and solid design! In the morning "Spring Training" session, rookie AEC marketers will learn the rules of the game, build confidence with InDesign’s interface, and craft well-structured, stylish proposals. After lunch, our "All-Star Moves" session kicks it up a notch for seasoned players, diving into automation, layout strategy, and time-saving tools that help you hit more proposal home runs.
Julie Shaffer, FSMPS, CPSM, is providing this in-person, hands-on workshop on Adobe InDesign . And, as a special bonus, SMPS members of any chapter get a 20% discount! SMPS members, check your email for a special discount code.
This coupon code is a special benefit reserved exclusively for members of the Society for Marketing Professional Services (SMPS). If your eligibility as a member cannot be confirmed, we reserve the right to cancel your member-code discounted registration with a full refund prior to the event. You are welcome to re-register at the full published price.
Not an SMPS member? Click here to learn more about SMPS North Texas!
Agenda
8:00 am–8:15 am: Arrival/Registration/Set-up
8:15–8:30 am: Welcome and Introductions
8:30 am–12:00 pm: Design Warm-up: InDesign Basics for Rookie Marketers
12:00 pm–1:00 pm: Lunch/Break/Networking
1:00 pm–1:15 pm: Afternoon Set-up
1:15 pm–1:30 pm: Afternoon Welcome and Introductions
1:30 pm–5:00 pm: All-Star Moves: Intermediate InDesign for Seasoned Players
Sessions
A Layout League of Our Own: from AEC InDesign Rookies to Heavy Hitters
$525.00 | Lunch Included | 7 CEUs
Join us all day if you are a seasoned InDesign user who wants a beginner refresh, and time-saving InDesign techniques in the afternoon.
Session 1: Design Warm-up: InDesign Basics for Rookie Marketers
$275.00 | Lunch Included | 3.5 CEUs
New to InDesign or completely self-taught? This session is for you! We’ll cover the basics to get you started using this powerful tool.
Session 2: All-Star Moves: Intermediate InDesign for Seasoned Players
$275.00 | Lunch Included | 3.5 CEUs
This fast-paced, hands-on workshop is for seasoned InDesign users looking to power-up their effectiveness in the program. Scripts and variables? Yes, please! Time-saving techniques? Absolutely!