Design Revolution
Integrating InDesign and AI for Next-Gen Creations
Join us on November 6, 2024, for an in-person workshop in Houston, Texas
Presented by Adobe Community Expert
Julie Shaffer, FSMPS, CPSM,
in partnership with SMPS Houston
Location: Kimley-Horn, 11700 Katy Freeway, Suite 105 (first-floor conference room), Houston, TX 77079
You asked, and we listened! Julie Shaffer, FSMPS, CPSM, is providing this in-person, hands-on workshop on Adobe InDesign and generative AI. As a special bonus, SMPS members of any chapter get a 20% discount!
Use code smpshouston at checkout.*
Not an SMPS member? Click here to learn more about SMPS Houston!
*This coupon code is a special benefit reserved exclusively for members of the Society for Marketing Professional Services (SMPS). If your eligibility as a member cannot be confirmed, we reserve the right to cancel your member-code discounted registration with a full refund prior to the event. You are welcome to re-register at the full published price.
Agenda
8:30 am–11:30 am: Set the Foundation: InDesign Fundamentals for AEC Marketers
In the first session, we’ll start with the basics—learn to craft stunning qualifications, proposals, and presentations using InDesign.
11:30 am–12:00 pm: Break/Networking
12:00 pm–1:00 pm: Lunch + AI-Enhanced Design: Boost Efficiency with Generative Tools
During lunch, discover the tricks of creating visuals with generative AI.
This session is included with the all-day, morning, or afternoon session registrations.
1:00 pm–1:30 pm: Break/Networking
1:30 pm–4:30 pm: Streamline Your Layout: Intermediate/Advanced InDesign Techniques
We’ll end the day with intermediate/advanced InDesign to fully build out your creative toolkit with intermediate and advanced features.
Sessions
Design Revolution: Integrating InDesign and AI for Next-Gen Creations (8:30 am–4:30 pm) | 7 CEUs
$525.00 includes lunch + AI-Enhanced Design: Boost Efficiency with Generative Tools
Join us all day if you are a seasoned InDesign user who wants a beginner refresh, a generative-AI-for-visuals primer at lunch, and time-saving InDesign techniques in the afternoon.
Set the Foundation: InDesign Fundamentals for AEC Marketers (8:30 am–11:30 am) + Lunch/AI Session (11:30 am–1:00 pm) | 4 CEUs
$275.00 includes lunch + AI-Enhanced Design: Boost Efficiency with Generative Tools
New to InDesign or completely self-taught? This session is for you! We’ll cover the basics to get you started using this powerful tool. Stay for lunch to see how generative AI can transform your visuals.
Streamline Your Layout: Intermediate/Advanced InDesign Techniques (1:30 pm–4:30 pm) + Lunch/AI Session (11:30 am–1:00 pm) | 4 CEUs
$275.00 includes lunch + AI-Enhanced Design: Boost Efficiency with Generative Tools
This fast-paced, hands-on workshop is for seasoned InDesign users looking to power-up their effectiveness in the program. Scripts and variables? Yes, please! Time-saving techniques? Absolutely!
Lunch + AI-Enhanced Design: Boost Efficiency with Generative Tools (11:30 am–1:00 pm) | 1 CEU
$50.00 lunch + AI-Enhanced Design: Boost Efficiency with Generative Tools
In this one-hour session, we'll explore the transformative potential of generative AI for graphics. We'll dive into the world of AI-powered design tools that can generate breathtaking visuals in seconds, creating high-quality images and graphics that captivate your audience and enhance your marketing collateral.
Julie Shaffer, FSMPS, CPSM
Creative Director | Certified Trainer
Julie Shaffer, FSMPS, CPSM, founded Shaffer Creative in 2012 with a mission to empower AEC firms through consulting, creative strategy, graphic design, and specialized training. With over a decade of experience as an in-house marketer and twelve years as a consultant, Julie is passionate about helping teams streamline their pursuit processes without sacrificing design quality so marketers can focus on what really matters—standing out from the competition.
As an Adobe Community Expert, Julie stays on top of the latest industry trends and is deeply involved in client work every day. Complementing her consulting work, Julie’s 400+ training sessions over the last five years have reached a global audience, empowering marketers and designers to leverage their software skills for maximum impact.