Hands-On

In-Person

Bring Your Laptop

From First Touch to Final Goal: A Full-Day, In-Person, Hands-On, Adobe Workshop for AEC Marketers

Presented by Julie Shaffer, FSMPS, CPSM | Shaffer Creative in partnership with SMPS North Texas


July 23, 2026 | 8:00 AM–5:00 PM


Location: In-Person | TNP | 5237 N. Riverside Drive, Suite 100, Fort Worth, Texas 76137

The roster has expanded. Whether you’re stepping onto the pitch for the first time or returning to sharpen skills you already have, this full-day workshop brings a brand-new lineup built for where AEC marketing is headed.
The morning half focuses on InDesign fundamentals and AI basics, the core skills every AEC marketer needs, plus hands-on time with AI to see how AI fits into real proposal and marketing workflows. The afternoon is a completely new session: a tool-rich second half the connects InDesign with Adobe Express, AI, and Illustrator to build faster, work smarter, and deliver more with everything Adobe has to offer. 
Led by Julie Shaffer, FSMPS, CPSM, and Adobe Community Expert, this workshop is built around the real demands of AEC proposals, qualifications, and pursuit marketing. Every play is practical, every technique is immediately transferable, and every attendee, new or returning, leaves with something they can use on their next deadline. 
Come ready to work. Leave with a stronger game.


Agenda

8:00–8:15 AM: Pre-Match Check-In and Registration

8:15–8:30 AM: Opening Kickoff and Team Introductions

8:30 AM–12:00 PM: First Touch Fundamentals: Building Your InDesign + AI Foundation

12:00–1:00 PM: Halftime Break, Networking and Lunch

1:00–1:15 PM: Second Half Warm-Up and Afternoon Setup

1:15–1:30 PM: Game Plan Welcome and Introductions

1:30–5:00 PM: Full-Field Finish: InDesign + Express + AI + Illustrator


In-Person Sessions

Session One

First Touch Fundamentals: Building Your InDesign and AI Foundation

$ 275

SIGN ME UP FOR SESSION ONE WITH THE $225 EARLY BIRD RATE
  • Build your InDesign foundation and get hands-on with AI. Practical skills for AEC marketers at any level, whether you’re new to the field or coming back for more.

All Day

From First Touch to Final Goal

$ 525

SIGN ME UP FOR ALL DAY WITH THE $425 EARLY BIRD RATE
  • A fresh full-day experience for AEC marketers. InDesign fundamentals and AI basics in the morning, a completely new connected workflow with InDesign, AI, Express, and Illustrator in the afternoon.

Session Two

Final Goal: InDesign + Express + AI + Illustrator

$ 275

SIGN ME UP FOR SESSION TWO WITH THE $225 EARLY BIRD RATE
  • A brand-new afternoon session: connect InDesign with Adobe Express, AI, and Illustrator to build faster, work smarter, and deliver more with everything Adobe has to offer.

This coupon code is a special benefit reserved exclusively for members of the SMPS. If your eligibility as a member cannot be confirmed, we reserve the right to cancel your member-code discounted registration with a full refund prior to the event. You are welcome to re-register at the full published price.