From First Touch to Final Goal: A Full-Day Adobe Workshop for AEC Marketers

Presented by Julie Shaffer, FSMPS, CPSM | Shaffer Creative
 in partnership with SMPS North Texas


July 23, 2025 | 8:00 am– 5:00 pm


Location: TNP | 5237 N. Riverside Drive, Suite 100, Fort Worth, Texas 76137

The roster has expanded. Whether you’re stepping onto the pitch for the first time or returning to sharpen skills you already have, this full-day workshop brings a brand-new lineup built for where AEC marketing is headed.

The morning half focuses on InDesign fundamentals and AI basics, the core skills every AEC marketer needs, plus hands-on time with Adobe Firefly and AI content tools to see how AI fits into real proposal and marketing workflows. The afternoon is a completely new session: a connected, tool-rich second half that brings InDesign together with Adobe Express, Firefly, and Illustrator. You’ll build faster, work smarter, and leave with a workflow that stretches across your whole marketing toolkit.

Led by Julie Shaffer, FSMPS, CPSM and Adobe Community Expert, this workshop is built around the real demands of AEC proposals, qualifications, and pursuit marketing. Every play is practical, every technique is immediately transferable, and every attendee, new or returning, leaves with something they can use on their next deadline. 

Come ready to work. Leave with a stronger game.


Agenda

8:00–8:15 AM: Pre-Match Check-In and Registration

8:15–8:30 AM: Opening Kickoff and Team Introductions

8:30 AM–12:00 PM: First Touch Fundamentals: Building Your InDesign + AI Foundation

12:00–1:00 PM: Halftime Break, Networking and Lunch

1:00–1:15 PM: Second Half Warm-Up and Afternoon Setup

1:15–1:30 PM: Game Plan Welcome and Introductions

1:30–5:00 PM: Full-Field Finish: InDesign + Express + AI + Illustrator


Sessions

Session One

First Touch Fundamentals: Building Your InDesign and AI Foundation

$ XX

Sign Me Up For Session One
  • Build your InDesign foundation and get hands-on with AI. Practical skills for AEC marketers at any level, whether you’re new to the field or coming back for more.

All Day

From First Touch to Final Goal

$ XX

Sign Me Up For All Day
  • A fresh full-day experience for AEC marketers. InDesign fundamentals and AI basics in the morning, a completely new connected workflow with InDesign, AI, Express, and Illustrator in the afternoon.

Session Two

Full-Field Finish: InDesign + Express + AI + Illustrator

$ XX

Sign Me Up For Session Two
  • A brand-new afternoon session: connect InDesign with Adobe Express, Firefly, content AI tools, and Illustrator to build faster, work smarter, and deliver more with everything Adobe has to offer.